Most studios refuse to publish pricing. We've chosen the opposite. Real ranges. Real scope. Real conversations.
Most agencies refuse to publish pricing. There's a reason for that — and it's not the one they tell you.
The standard line is that “every project is different,” that pricing can't be standardized. And that's partly true. But the deeper truth is that opaque pricing gives agencies leverage. When you don't know what something should cost, you can't evaluate what's being quoted. Information asymmetry favors the seller. We've chosen the opposite.
We publish our investment ranges because we believe transparency is the first act of trust — and trust is the foundation this entire relationship is built on. You'll notice these aren't single numbers. They're ranges, because scope genuinely varies. A focused brand positioning sprint and a comprehensive identity system with naming, visual language, and launch strategy are fundamentally different bodies of work.
We also work across geographies that make flat-rate pricing dishonest. We work with founders building in Lagos, Nairobi, Accra, and Kigali. We work with diaspora founders building between London and Johannesburg, between Washington and Dar es Salaam. Brand investment math looks different across these markets — not because the craft is different, but because the business economics are different.
Scope is how we honor that reality. Our rates reflect the senior craft we deliver. What flexes is the scope — the number of deliverables, the depth of strategic work, the breadth of applications. That's where honest conversations happen. If you're building something serious, we want this conversation to be easy.
Defined scope. Defined timeline. Defined deliverable. For founders who know what they need and want it shipped. Most engagements run 6–18 weeks.
See project pricing →Continuous creative and strategic support. For brands that need a senior partner embedded in their work. Monthly retainer, three-month minimum.
See partnership pricing →Senior strategic thinking before larger commitments. Often the smartest first move.
Pre-launch validation, third-party clarity before commissioning identity work, fundraising preparation, internal alignment work.
A complete brand identity system, with strategy included. Not bolted on.
Pre-launch brands, post-validation startups, established businesses ready to invest in serious identity work.
Identity, website, and the foundational applications a brand needs to ship into the world.
Funded startups, growth-stage companies launching new lines or markets, established brands going through complete rebrands.
Multi-touchpoint, multi-market, or multi-deliverable engagements. Quoted per project.
Series A+ companies, transformative rebrands, multi-market product launches.
Most retainers run six to twelve months.
For brands that need a senior partner embedded in their ongoing work.
Brands that have completed an Identity Foundation or Complete Brand System engagement. Growth-stage companies that need ongoing senior creative support without hiring full-time. Founders who want a thought partner across all design and brand decisions.
No juniors, no account managers, no layers between you and the person doing the work. Senior craft, direct access.
Timelines, check-ins, deliverable tracking — all included. Never billed separately, never an afterthought.
Two structured revision rounds plus final polish on every major deliverable. Enough room to refine without endless loops.
Figma, Adobe, and standard exports. Everything you need to evolve the work after handoff — you own it.
Organized, documented, and built so your team can act on it immediately. Not a zip file of chaos.
Questions, minor adjustments, implementation guidance. We don't disappear the day the invoice clears.
Within any tier, real factors push pricing up or down. We don't inflate based on what we think you can pay. We price based on what the work actually requires. Here are the variables that move the number.
We are deliberately committed to working with African founders building on the continent. Not as a CSR line. Not as a footnote. As a core part of who we take on.
We know that brand investment math is different in Lagos than in London. A $28,000 identity system represents a fundamentally different commitment for a Nairobi-based startup than for a Series A company in San Francisco. We don't pretend otherwise.
Our published rates are anchored to the senior craft we deliver — the strategic rigor, the design quality, the depth of thinking. These don't change based on geography. What flexes is scope. For African in-market founders, we have honest conversations about what's possible at each stage of growth. Sometimes that means a focused strategy engagement instead of a full identity system. Sometimes it means phasing a project across quarters. Sometimes it means a tighter deliverable set that gets the essentials right without the applications suite.
This isn't discounting. It's scoping honestly.
We've shipped work for clients across the full spectrum — from pre-revenue founders in Lagos to multi-market diaspora brands with offices in three cities. The quality is the same. The strategic rigor is the same. The difference is in the scope of the engagement, not the caliber of the work.
We also know that some of the most consequential brand work happening today is coming from the continent. Founders here are building financial infrastructure, health platforms, agricultural systems, and consumer brands that will define the next twenty years. The idea that this work deserves less rigorous branding than a DTC startup in Brooklyn is one we reject entirely.
The path forward is always the same: tell us what you're building, what you have, and what you need. We'll tell you what's possible — directly and honestly.
If you're building something serious in or for African markets, we want to be in the conversation.
Not every brand is ready for a $2,500+ engagement — and that's not a character judgment, it's a stage-of-business reality. We've seen founders waste months trying to force a premium engagement they couldn't sustain, when they'd have been better served by a strong freelancer and a clear brief. The honest move is sometimes to start smaller, validate harder, and invest in identity work when the business can support it.
The freelance markets in Lagos, Nairobi, and Cairo have senior designers doing excellent work in the $400–$1,800 range. If you want names, ask us — we keep a referral list of designers we respect and recommend without hesitation.
We offer a 90-minute paid consultation ($350) designed to give you senior-level thinking on positioning, messaging, or creative direction without the full engagement commitment. One session, focused output, clear next steps.
Tools like Figma, Canva, and Looka can get you through pre-product-market-fit. They're not substitutes for real brand work, but they'll serve until you're ready for the real investment. Come back when the business can sustain it.
I take a limited number of engagements each quarter — typically two to three projects in active design phase at any time. This is by design. Every project gets senior attention without the dilution of running ten at once.
If our timing aligns and your scope is a fit, we move quickly. If we're booked, I'll tell you honestly and either propose a future start date or refer you to studios I respect.
Strategy Consultations slot in alongside other work, so they're usually available within two weeks.
Tell us what you're building. We'll tell you what's possible — honestly.