A booking marketplace for textured-hair stylists in the DMV.
Krowned is a booking marketplace connecting clients with textured-hair stylists across the DC metro area. Brand identity, product design and front-end build on Next.js and Supabase.
Finding a textured-hair stylist in the DMV meant scattered Instagram pages, outdated listings and word of mouth. Krowned replaces that with search by style, location and availability — and a booking that takes under two minutes.
Every screen serves one flow: find a stylist, see real openings, book. A card-based interface keeps stylists front and centre, and search narrows by style, location and availability rather than burying it in filters.
The identity had to feel elevated but open — warm gold against near-black, clean type, and a crown mark that speaks to the culture and care behind textured hair.
Two lockups, one gradient used sparingly, and a documented type and colour system — Playfair Display announcing, Montserrat explaining — so the product can grow without the brand drifting.
